Saturday, January 31, 2004
Crown Royal to Sponsor the 2004 IROC Series
PHOENIX (Jan. 28, 2004) - Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, announced that a new agreement has been reached with New Jersey-based International Race of Champions Inc. that names Action Performance the exclusive licensee for the new Crown Royal IROC invitational race series.
Today's announcement outlined some of the important aspects of the agreement, which grants Action the exclusive right to create Crown Royal IROC Series merchandise for all product categories, including die-cast collectible replicas.
This season, Action Performance created the designs for the 12 IROC race cars. Each vehicle features its own personalized paint scheme that reflects the driver and will remain in place for all four races. In addition to the primary paint schemes that will appear at each race, all Crown Royal IROC race cars will include the official axiom: Be a Champion. Drink Responsibly., to encourage responsible alcoholic beverage consumption.
The shift to pre-assigned paint schemes, as opposed to the continuously altering car colors in previous seasons, is among the more noteworthy changes for the new Crown Royal IROC series. In addition, the Crown Royal sponsorship increased the value of the series championship prize to the largest purse in IROC's history: $1 million.
Crown Royal officially begins its reign as the primary sponsor of the IROC series on Feb. 13, 2004 with Race One at Daytona International Speedway. The remaining season will includes stops at Texas Motor Speedway on April 2, 2004 (Race Two), Richmond International Raceway on Sept. 9, 2004 (Race Three) and Atlanta Motor Speedway for the series finale on October 30 (Race Four). The 2004 Crown Royal IROC Series participants include Kenseth, Johnson, Harvick, Busch, Newman, Danny Lasoski, Steve Kinser, Yeley, Scott Dixon, Scott Sharp, Helio Castroneves and Travis Kvapil.
PHOENIX (Jan. 28, 2004) - Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, announced that a new agreement has been reached with New Jersey-based International Race of Champions Inc. that names Action Performance the exclusive licensee for the new Crown Royal IROC invitational race series.
Today's announcement outlined some of the important aspects of the agreement, which grants Action the exclusive right to create Crown Royal IROC Series merchandise for all product categories, including die-cast collectible replicas.
This season, Action Performance created the designs for the 12 IROC race cars. Each vehicle features its own personalized paint scheme that reflects the driver and will remain in place for all four races. In addition to the primary paint schemes that will appear at each race, all Crown Royal IROC race cars will include the official axiom: Be a Champion. Drink Responsibly., to encourage responsible alcoholic beverage consumption.
The shift to pre-assigned paint schemes, as opposed to the continuously altering car colors in previous seasons, is among the more noteworthy changes for the new Crown Royal IROC series. In addition, the Crown Royal sponsorship increased the value of the series championship prize to the largest purse in IROC's history: $1 million.
Crown Royal officially begins its reign as the primary sponsor of the IROC series on Feb. 13, 2004 with Race One at Daytona International Speedway. The remaining season will includes stops at Texas Motor Speedway on April 2, 2004 (Race Two), Richmond International Raceway on Sept. 9, 2004 (Race Three) and Atlanta Motor Speedway for the series finale on October 30 (Race Four). The 2004 Crown Royal IROC Series participants include Kenseth, Johnson, Harvick, Busch, Newman, Danny Lasoski, Steve Kinser, Yeley, Scott Dixon, Scott Sharp, Helio Castroneves and Travis Kvapil.
